The Yamal Al Sham Arabic fast-food chain has locations across the Kingdom, and has successfully maintained the same identity and consistent service between them. Qdesign completely developed the guideline and identity for the 1000 sqm restaurant to match its overall value proposition: affordable, convenient, and delicious food served within a comforting environment. The designers purposely used yellow as the main color so that customers would be more willing to order food and to consume it quickly.