When entering mall (not Numu Mall) the first impression is luxury, sophistication and exclusivity. It has received the accolade of being Riyadh’s premier mall owing to its innovative design, including the iconic water fountain surrounded by flora together with its specialist lighting effects.  The overall design blurs the lines between interior and exterior, including the use of translucent materials allowing penetration of natural light. The architecture of the mall is a simulacra of the real world, where people from all demographics get to live and enjoy their experience.